Public Demand

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Public Demand is a primary business metric in Universal Paperclips.

Summary[edit | edit source]

The Public Demand(PD) metric will determine how attractive your offering is to the public, and thus how low you have to decrease your prices to maintain a positive revenue stream. The opposite is also true. This metric can be changed through Marketing, though reducing the price will always increase while increasing the price will always decrease the attractiveness value.

Although shown as a percentage, keep in mind that Public Demand can be raised (way) above 100%. It's really just a metric of how fast are your paperclips are selling, and thus only affects the speed at which you accumulate funds.

Math[edit | edit source]

PD is equal to: (1 + 0.1 * U) * (1.1^M) * Bonuses * (0.08 / P).


  • U - how many universes you have switched. That is your universe minus 1.
  • M - number of marketing levels purchased. That is your marketing level - 1.
  • Bonuses - total multiplicative demand bonus you get from projects. Max value is (1.5 * 2 * 2 * 5 * 10).
  • P - price per clip.

The dependency between average clips sold per second and PD is not linear!

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