Public Demand

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Public Demand is a primary business metric in Universal Paperclips.

Summary[edit | edit source]

The Public Demand metric will determine how attractive your offering is to the public, and thus how low you have to decrease your prices (as well as how high you can increase them) to maintain a positive revenue stream. This metric can be changed through Marketing, though reducing the price will always increase while increasing the price will always decrease the attractiveness value.

Although shown as a percentage, keep in mind that Public Demand can be raised (way) above 100%. It's really just a metric of how fast are your paperclips selling, and thus only affects to the speed you accumulate funds.


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